Boutique agency. Big agency thinking.
Shiny is a marketing agency that drives its clients’ business by creating the customer engagement that is necessary to be successful in the “age of distraction.” We do this by developing brand experiences that actually move people to action. If a customer cannot easily complete a task or take an action on your site or through other vehicles, we cannot achieve success as a team. Ultimately, our shared goal is to rise above the noise in the market place and create solutions that shine.
With all of the data available today you would think that it would be easier to solve marketing challenges. But in some ways marketers have become paralyzed by the deluge of data that hits their desks on a daily basis. We leverage analytics and user experience data to uncover patterns that are not obvious to everyone. Translating data into useful insight that leads to the creation of more meaningful interactions between our clients and their customers is what we do everyday.
- Brand Strategy
- Digital Media
- Social Media Engagement
- Content Strategy
- Analytics and Optimization
- User Research
- Usability Testing
- Product Positioning and Messaging
- Brand Design and Identity
- Content Creation
- Interaction and Motion Design
- Video Production and Editing
- Direct Marketing
- Website Design
- Mobile App Design
- Display Creative
- Landing Page Creative
- Print Design
- Integrated Campaigns Development
- Consumer Packaged Goods
- Mobile App Development
- Web Development
- Rich Media
partner, creative director
Shannon co-founded Shiny in 2005 and continues to lead the creative vision as Creative Director, shaping creative strategy and working closely with clients.
Previous to Shiny, his work has spanned national print and TV campaigns for Ramada, Avis, Century 21 and Cendant Mortgage. He has also helped pioneer some of the pre & post dotcom online display strategies for major brands, such as Alaska Airlines, Discovery, Expedia and Microsoft.
Shannon is also the imagination behind El Diablo Burritos overarching strategy, branding and design. With it’s quirky sensibility, post modern style and lively characters, El Diablo has become a thriving success and a favorite among locals.
partner, managing director
Katy Thorbahn is partner, Managing Director at Shiny, having joined the business in 2015. Before Shiny Katy spent 15 years at Razorfish in Philadelphia first leading the agency’s client engagement team and then taking on full agency management responsibilities. During her time with the business it evolved from being focused on digital media planning and buying to become a full-service digitally centered agency with capabilities across media, search, analytics, creative, and strategic development. Clients included J&J, University of Delaware, Pfizer, Medtronic Diabetes, Philly.com and AstraZeneca.
partner, director client engagement
John Avondolio joined Shiny in late 2014 as a partner heading up the client engagement department.
Previous to joining Shiny, John spent 11 years leading client engagement and strategy at Razorfish in Philadelphia. He has helped to shape digital strategies for national brands including PNC Bank, Expedia, Dr. Scholl’s, Coppertone, Wyeth Pharmaceuticals, PC Mag.com and Tamiflu among others. John also led the national marketing and communications for two years at Big Brothers Big Sisters of America.