essentia named creative partner for Sallie Mae


We’re thrilled to announce that we were recently awarded major new marketing initiatives for the nation’s largest private education lender and its college-savings service.

Following a national review for the business, essentia was selected as a preferred vendor for Sallie Mae and Upromise. The winning proposal also included the creative to launch the new rewards program for Upromise. A glimpse of our work is shown above. You can see more here.

“We’re excited to build on our relationship with Sallie Mae and Upromise,” said Shannon Stevens, principal and chief creative officer at essentia. “We’ve already had a lot of success together. And now that we’re integrating our teams more, we expect even bigger things.”

essentia has worked with both Upromise and Sallie Mae since 2010.