Google’s demo shows advertising trend at Cannes

The Wilderness Downtown

There was a lot of talk about the convergence of advertising, entertainment and technology coming out of the big ad fest in Cannes last week. A great example is this collaboration between Google Creative Lab and the band Arcade Fire, which launched last summer and won a top honor at the event.

Using Google Maps and Streetview, the interactive music video lets you include scenes from your childhood home. It’s a cool experience—and an effective way to show off their new browser.

Check out all the winners from the Cannes Lions International Festival of Creativity.