Take a look at your website and ask yourself, “What kind of music does my site make?”
Of course websites don’t make music. But that doesn’t mean you can’t imagine that they could. Websites are an arrangement of fonts, images, words and color that together work in harmony to convey a feeling and evoke specific emotions, just like music does. Like a poorly arranged song, a poorly arranged website can strike the wrong chord with your audience. Nobody wants that.
About to kick off a website project or redesign? Try using this music analogy in your brainstorm. It could have a great impact on the eventual audience and whether they will become fans or not of the song – I mean website – you create.
Better yet, invite us to the jam so together we can create something that really gets your audience moving.