At essentia, our mantra is “always move the needle” for our clients. So we were thrilled to be recognized for doing just that.
For our campaign for Barclaycard US, marketing its Frontier Airlines loyalty credit card, we recently took home three Benjamin Franklin Awards for Direct Marketing Excellence from the Philadelphia Direct Marketing Association. We won in the categories: Internet/Interactive, Acquisition to Existing Customer, Financial; Multimedia, Acquisition to Existing Customer; Internet/Interactive, Retention.
The campaign, called “Your Inner Animal,” incorporated a direct mail piece, personal URLs and emails. With a response rate of 30%, it blew away the industry average of 1 to 3%.