21st Century Insurance
Social Media that Everyone Likes
How do you supercharge your social media engagement on Facebook in a short period of time?
Generate 35K new Facebook likes by years end.
Shiny designed a monthly sweepstakes to build 21st Century’s Facebook presence.
21st Century Insurance hired Shiny to better engage prospective and existing auto insurance customers on Facebook. We leveraged 21st Century’s quirky spokesperson and married it with a bold brand mark to create a fun and interactive monthly trivia contest. The results we achieved for our long-time partners at 21st Century were anything but trivial. Campaign objective was very aggressive for this short promotion. Happily we were able to deliver nearly double the company’s goal of 35K new likes.