A Launch That’s Uniquely Personal
How do you transition 480,000 existing customers to a new card from a retiring product portfolio?
Transition 480,000 existing customers to a new card from a retiring product portfolio.
Leveraged traditional direct marketing while pioneering interactive elements to lead customers to a Personalized URL (PURL).
When US Airways changed its loyalty card program, it needed an engaging way to reach cardholders. We ensured a smooth connection by combining traditional marketing with digital innovation. A direct mail piece drove cardholders to a PURL website, where they could choose travel destinations, download a widget, and discover all the benefits of their new card. Our campaign soared high, earning industry awards and a conversion rate over 13%.