Barclaycard US - A launch that’s uniquely personal

Barclaycard US

A Launch That’s Uniquely Personal

Challenge:

How do you transition 480,000 existing customers to a new card from a retiring product portfolio?

Objective:

Transition 480,000 existing customers to a new card from a retiring product portfolio.

Solution:

Leveraged traditional direct marketing while pioneering interactive elements to lead customers to a Personalized URL (PURL).

When US Airways changed its loyalty card program, it needed an engaging way to reach cardholders. We ensured a smooth connection by combining traditional marketing with digital innovation. A direct mail piece drove cardholders to a PURL website, where they could choose travel destinations, download a widget, and discover all the benefits of their new card. Our campaign soared high, earning industry awards and a conversion rate over 13%.

Services provided

  • Content Creation
  • Direct Marketing
  • eCRM
  • Integrated Campaign Development
  • Interaction and Motion Design
  • Video Production and Editing
Deliverables: brochure, direct mail, emails, PURL microsite
Barclaycard US - A launch that’s uniquely personal
Connect with us today to find out how we can personalize an experience for you.