DuPont Commercial Surfaces

DuPont Solid Surfaces

A Commercial Success Story

Challenge:

How do you position Corian and Zodiaq as a design material for architects and designers that are sometimes critical of upgrade surfaces?

Objective:

Position Corian and Zodiaq as a design material for architects and designers.

Solution:

Designed and developed a site that allows consumers to intuitively discover the design possibilities and characteristics of Corian and Zodiaq.

For DuPont, the goal was to change the perception of one of its high-profile product lines (Corian®) from “your mother’s countertop” to a stylish and must have design material for architects and designers. Combining engaging design and well crafted copy, we showed all the ways that the product could be used in real-life scenarios. We also allowed consumers to upload their designs and uses of the product to create a repository for the A&D community from which to inspire others.

Services provided

  • Content Creation
  • IA/UX
  • Interaction and Motion Design
  • SEO
  • Usability
  • Website Design
Deliverables: 600 page website, SEO roadmap, sitemap, wireframe
DuPont Commercial Surfaces - examples
Connect with us today to find out how we can reinvigorate your product’s web presence.