DuPont Solid Surfaces
A Commercial Success Story
How do you position Corian and Zodiaq as a design material for architects and designers that are sometimes critical of upgrade surfaces?
Position Corian and Zodiaq as a design material for architects and designers.
Designed and developed a site that allows consumers to intuitively discover the design possibilities and characteristics of Corian and Zodiaq.
For DuPont, the goal was to change the perception of one of its high-profile product lines (Corian®) from “your mother’s countertop” to a stylish and must have design material for architects and designers. Combining engaging design and well crafted copy, we showed all the ways that the product could be used in real-life scenarios. We also allowed consumers to upload their designs and uses of the product to create a repository for the A&D community from which to inspire others.