DuPont Solid Surfaces
Displaying a Passion for Countertops
A lack of connection or “coolness” factor with the Corian® brand.
Developed a rich online experience that delivered and enhanced the brand by communicating the “wow” factor of Corian® as “the ultimate design choice.”
DuPont wanted an experienced strategic agency partner to make the most of its online marketing spend, so they turned to us for help. We developed more targeted media, and dynamic display creative that positively impacted the Corian® brand while driving response.