21st Century Insurance
Giving a Brand Character its Voice
How do you avoid message burnout and continue to effectively communicate the benefits of a big brand like 21st Century Insurance?
Continue to find ways to effectively communicate the benefits of 21st Century Insurance.
Gave a voice to a brand character that doesn’t speak.
21st Century tasked Shiny to utilize its brand character for its eCRM marketing efforts. The issue? He had no existing voice. As the company looked for innovative ways to generate policies in states with recent rate reductions, remarket to non-converted and incomplete quotes and win back policyholders who canceled, we developed the brand voice for its spokesperson. Our solution enabled us to give him something to say that consumers would want to read and take action on.