21st Century Insurance – Giving a brand character its voice

21st Century Insurance

Giving a Brand Character its Voice

Challenge:

How do you avoid message burnout and continue to effectively communicate the benefits of a big brand like 21st Century Insurance?

Objective:

Continue to find ways to effectively communicate the benefits of 21st Century Insurance.

Solution:

Gave a voice to a brand character that doesn’t speak.

21st Century tasked Shiny to utilize its brand character for its eCRM marketing efforts. The issue? He had no existing voice. As the company looked for innovative ways to generate policies in states with recent rate reductions, remarket to non-converted and incomplete quotes and win back policyholders who canceled, we developed the brand voice for its spokesperson. Our solution enabled us to give him something to say that consumers would want to read and take action on.

Services provided

  • Content Creation
  • eCRM

I’ve had the opportunity to work with the shiny team on a variety of projects. They are creative, committed and see every assignment, big or small, as a high priority. I particularly appreciate their ability to maximize the user experience and incorporate best practices without compromising design

– Shari Leff, Director, Targeted Marketing, 21st Century Insurance
Deliverables:
21st Century Insurance – Giving a brand character its voice