Rebel Seed Cider
How We Made This Rebel Yell
How do you create a new brand and position it for a successful launch in a crowded category?
When Harvest Ridge Winery hired Shiny to help create a brand for its new unprocessed, biologically-active cider, we conducted a deep competitive assessment of the category to understand the finicky audience that was flocking to these new products. After researching the target audience and gaining a better understanding for what would resonate with them, Shiny created the umbrella brand of Rebel Seed that harkened back to history of the Marydel property that houses the cidery. From that foundation we created the names for the two inaugural flavors, Colonial Jack and First Anthem.
It was important that the design of brand logo and these product labels reflected the bold taste of the product itself. We are confident that we have planted a “Seed” that will propagate profits for years to come.