Finding a Brand’s Spirit
How do you create and launch an upscale fitness center?
Create and launch an upscale fitness center.
Invented a name and brand that uniquely set the fitness center apart from the local competition.
Fitness expert Johnny Gillespie challenged us with inventing a name that would uniquely set his newest venture, an upscale fitness center, apart from everything in the local market. As a Yoga enthusiast, he wanted us to capture something unique. Something that carried across his beliefs of fitness and would open up a new channel for a lifestyle offering in his company.