Sallie Mae - Smart Option Student Loans
A Brand That Makes the Grade
How do you take a wealth of confusing materials and streamline them into one seamless consumer touch point?
A complete repositioning of loan products and corresponding touch points.
Finding the right student loan is a confusing process. With a new product launch, Sallie Mae had the opportunity to change that. So they asked us to create a brand that would make student loans easier to understand and more inspiring for borrowers. Our solution included icons, straightforward messaging and empowering imagery. Not only did our new brand and integrated campaign bring simplicity to a complex subject, but remarkable results as well, including a much stronger performance in direct response.