Upromise by Sallie Mae
Giving a Brand Wings
How do you improve sales for a financial services giant?
Created a message that was reflective of how people really shopped.
When Upromise went to focus groups to better understand how to position its core value prop, it learned that existing members found its messaging confusing. Upromise turned to Shiny for help. Our solution? Change shopper behavior. We accomplished this by simplifying communications flow to one simple compelling message: Piggyback it. The campaign reenergized existing members, achieving a 52% lift over control.