Upromise by Sallie Mae - Making the numbers add up

Upromise by Sallie Mae

making the numbers add up

Challenge:

How do you break through the clutter of college loan advertising and increase qualified traffic to your website?

Objective:

Increase site usage.

Solution:

Re-engaged members through a repositioning campaign.

As Upromise closes in on giving $1 billion cash back for college, the company wanted to make its rewards program even more rewarding. Upromise asked us to create a digital campaign to build on its momentum. Our solution combined hard-hitting numbers and illustrations to inspire more families to join the march towards a college education.

Services provided

  • Brand Design and Identity
  • Content Creation
  • Experiential
  • Product Positioning and Messaging
Deliverables: Custom illustration, Display Campaign, landing page creative
Upromise by Sallie Mae - Making the numbers add up
Connect with us today to find out how we can create a new position for you.