Wyndham Worldwide - Ramada - Being quirky has its rewards

Wyndham Worldwide - Ramada

Being Quirky Has Its Rewards

Challenge:

How do we drive Ramada brand preference in a crowded marketplace?

Objective:

Drive Ramada brand preference.

Solution:

Developed a rich online experience that supported the offline message and drove response.

The last thing any traveler wants to worry about is their hotel. That’s why Ramada launched a campaign with the tagline, “You do your thing. Leave the rest to us.” They asked us to translate that message to the online space, while helping roll out its new brand. With a remarkably high click-thru rate, our banner ads clearly resonated with people everywhere.

Services provided

  • Banner Development
  • Content Creation
  • Digital Media
  • Display Creative

essentia creative is not only a design and creative agency; they are partners and an extension to your work force, diligently working towards achieving the best results for your business. essentia creative is comprised of online professionals that understand the importance of process, usability and best practices when delivering online solutions for your business. The differentiator in working with essentia over many others that I’ve used in the past is their ability to integrate themselves as part of the team. Chris and Shannon were not only brilliant at the approaches they provided us creatively; however, their sense of logic and extensive knowledge of the digital space helped develop a new process for my company to follow in their marketing planning approach.

The digital space is not as well known on the client / advertiser side, so having an agency that is willing to “roll up” their sleeves and do whatever is necessary to get the job done – and done correctly – is not only a valued partnership, but a necessary one to get ahead in this competitive space.

I truly do think essentia creative rocks!

– Irene Rigos, Senior E-Commerce Manager, Wyndham Worldwide - Ramada
Deliverables: full display creative campaign, rich media
Connect with us today to find out how we can drive preference for your brand.