Wyndham Worldwide - Ramada
Being Quirky Has Its Rewards
How do we drive Ramada brand preference in a crowded marketplace?
Drive Ramada brand preference.
Developed a rich online experience that supported the offline message and drove response.
The last thing any traveler wants to worry about is their hotel. That’s why Ramada launched a campaign with the tagline, “You do your thing. Leave the rest to us.” They asked us to translate that message to the online space, while helping roll out its new brand. With a remarkably high click-thru rate, our banner ads clearly resonated with people everywhere.