A new partnership years in the making.

Ten years ago we created essentia with a vision of bringing great creative thinking to our clients. We continue to believe in the power of strong conceptual thinking. But we also think our clients are looking for more from us. So, today we’re taking the next step in expanding our business by welcoming two new partners to the agency who share the belief that great work can have a lasting impact on our clients’ business.

Here’s why we took this step: a great company isn’t made with pen and ink or pixels. It’s built with great leadership. It became apparent to us that it was time to evolve the company into one that was more meaningful to both its clients and employees. This process began with a conversation about our ideals that led us to revisit our mission, our offerings and our approach. We knew we needed change agents with proven success that could embrace our vision and subsequently help take us to the next chapter.

After months of discussions and planning, we are very excited to announce that we found the people to do just that.


We’ve always known our next phase would be with people like John Avondolio and Katy Thorbahn, we just never thought it would actually be them. We’re very fortunate to have worked previously together and therefore have first hand experience on what they bring to the party. Both were senior members of the Razorfish team when we worked there, and for many years after we left. You can read more about them below but suffice to say — they are bringing new perspectives and new experiences to essentia that will surely add a huge amount of value to our work and our clients.

Stay tuned for more announcements in 2015, as this is just the beginning of our evolution.

Razorfish Alums Join Forces

Avondolio and Thorbahn Become Partners at essentia

essentia, a full service marketing agency in Wilmington, DE, announced today that John Avondolio and Katy Thorbahn have joined the agency as partners. Both Avondolio and Thorbahn previously worked at Razorfish in Philadelphia in a variety of roles over the past 15 years. At essentia they are joining current partners Chris Cunningham and Shannon Stevens who founded the agency ten years ago after building their conceptual and design skills at various agencies in New York and Philadelphia, including Razorfish.

“Chris and I had been looking for people to help us take essentia to the next level and could not be happier about bringing John and Katy on board. Katy’s experience running a big agency and building out new service offerings was incredibly appealing to us as was the opportunity to work closely with John on solving client challenges,” said Stevens, the agency’s Creative Director.

Avondolio has a proven track record in leading the creation of successful marketing campaigns for clients across a variety of industries including Expedia, Wyeth, PNC Bank and PCMag.com. In addition to his deep client services experience from the agency side, he also was VP of Marketing and Communications for Big Brothers Big Sisters and led their national marketing efforts. At essentia he will lead Client Engagement and Strategy. Thorbahn also comes from a client services background and has spent the past 9 years being accountable for the overall performance of agencies, including building out new offerings like search marketing and analytics to better service clients. She will be essentia’s Managing Director.

“The four of us are incredibly excited about this new venture, and in coming together with our complementary skill sets to build something new at essentia.Our goal is to have a boutique agency with big-agency thinking and skill sets, all singularly focused on helping our clients create engagement in this age of distraction in which we are all living,” said Thorbahn. “John’s deep client engagement and strategic marketing skills married with Shannon and Chris’s conceptual abilities will ensure that our team’s thinking and execution is first class all the way. We also look forward to being in an environment where we can make investments in our clients and our employees, and not just in driving financial returns for a holding company.”

About essentia: essentia is a marketing agency based in Wilmington, DE that offers a suite of services for both b-to-c and b-to-b clients including branding, packaging design, digital experiences and environmental design. Its clients include Barclays, College Ave, El Diablo Burritos, Farmers Insurance, Harvest Ridge Winery, and SIG Combibloc. The website is www.essentiacreative.com and phone number is (302) 384-6494. Individuals interested in joining essentia should send their information to connect@essentiacreative.com.