{"id":2308,"date":"2019-03-12T16:24:50","date_gmt":"2019-03-12T20:24:50","guid":{"rendered":"http:\/\/shiny.agency\/?p=2308"},"modified":"2021-05-15T09:04:13","modified_gmt":"2021-05-15T09:04:13","slug":"three-business-lessons-learned-blood-drawn","status":"publish","type":"post","link":"https:\/\/shiny.agency\/blog\/three-business-lessons-learned-blood-drawn\/","title":{"rendered":"Three business lessons I learned from having my blood drawn."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2309\" src=\"\/blog\/wp-content\/uploads\/Blood_Drawn_KT.png\" alt=\"\" width=\"1582\" height=\"1102\" \/><\/p>\n<p><span style=\"color: #ffffff;\">Like most (all?) people, I don\u2019t really enjoy having blood drawn. Between the mandatory fasting (definitely a problem for me) and a few uncomfortable needle sticks in the past (the old \u201clet\u2019s try the left arm, no the right, okay back to the left\u201d and my favorite \u201cugh\u2026your vein just rolled over on me\u201d), I don&#8217;t look forward to the annual experience. So with dread, I got in my car, fought traffic, dealt with some insurance issues, and then after waiting a few minutes for my turn\u2026had the most delightful customer experience.<\/span><\/p>\n<p>It started with the technician cheerily calling my name \u201cKatherine Thorbahn!\u201d and then greeting me with a big smile. He immediately starting talking to me and calling me Kat \u2014 which, I should point out, is not my name and was certainly the first time anyone has thought it was. But he was so energetic and happy, I just smiled and let it go. He quickly had me in my seat, put the strap on to constrict blood flow, and in no time had the needle in and the sample ready to go \u2014 all while making conversation and eye contact throughout. For a while, he even sang along to a little Jackson Browne from the radio, which got me singing along, too. When he took off the strap, he did this snazzy little move so that it swung in a circle and back into his lab pocket before helping me put on my jacket and sending me on my way. At one point, I was enjoying his company and the experience so much I told him this would probably be the highlight of my day. (He and I both laughed at the irony.)<\/p>\n<p>The experience reminded me of three keys to ensuring your customer has a great experience:<\/p>\n<ul>\n<li><strong>Understand their mindset<\/strong>. My technician was no fool. He knows that no one looks forward to getting a needle in the arm. But he was so warm and conversational that it immediately put me at ease to the point where I almost enjoyed the entire procedure. I could hear the technician next door with her client \u2014 no talking, no relationship building, just business \u2014 and I could tell it was taking a lot longer to get everything finished as a result.<\/li>\n<li><strong>Surprise and delight them<\/strong>. I knew I was going to have a needle put in my arm and blood drawn. I didn\u2019t know I would end up having a sing-along, a few laughs, and a really uplifting experience at the same time. That\u2019s what I remember and not the prick of the needle.<\/li>\n<li><strong>Be really good at what you do<\/strong>. None of the above would have mattered had the technician been incompetent. He was just the opposite \u2014 assured, fast but careful, and thoughtful enough to ask how I was doing from the get-go. The bedrock of a positive customer experience is being really good at what you do and then building from there.<\/li>\n<\/ul>\n<p>It was a great reminder that a positive customer experience can be found anywhere, as long as you have the interest and focus needed to make it so. Here\u2019s hoping your next experience with a needle-wielding stranger is as good as mine, and that your customer\u2019s next experience with you is just as good.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like most (all?) people, I don\u2019t really enjoy having blood drawn. Between the mandatory fasting (definitely a problem for me) and a few uncomfortable needle sticks in the past (the old \u201clet\u2019s try the left arm, no the right, okay back to the left\u201d and my favorite \u201cugh\u2026your vein just rolled over on me\u201d), I [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[112,78,55,12,122,114,6,19,17],"class_list":["post-2308","post","type-post","status-publish","format-standard","hentry","category-blog","tag-112","tag-ad-agency","tag-advertising","tag-age-of-distraction","tag-customer-experience","tag-delaware","tag-katy-thorbahn","tag-shiny","tag-thorbahn"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Three business lessons I learned from having my blood drawn. - Shinyverse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shiny.agency\/blog\/three-business-lessons-learned-blood-drawn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three business lessons I learned from having my blood drawn. - Shinyverse\" \/>\n<meta property=\"og:description\" content=\"Like most (all?) people, I don\u2019t really enjoy having blood drawn. Between the mandatory fasting (definitely a problem for me) and a few uncomfortable needle sticks in the past (the old \u201clet\u2019s try the left arm, no the right, okay back to the left\u201d and my favorite \u201cugh\u2026your vein just rolled over on me\u201d), I [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shiny.agency\/blog\/three-business-lessons-learned-blood-drawn\/\" \/>\n<meta property=\"og:site_name\" content=\"Shinyverse\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-12T20:24:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-15T09:04:13+00:00\" \/>\n<meta name=\"author\" content=\"Katy Thorbahn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katy Thorbahn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shiny.agency\/blog\/three-business-lessons-learned-blood-drawn\/\",\"url\":\"https:\/\/shiny.agency\/blog\/three-business-lessons-learned-blood-drawn\/\",\"name\":\"Three business lessons I learned from having my blood drawn. - Shinyverse\",\"isPartOf\":{\"@id\":\"https:\/\/shiny.agency\/blog\/#website\"},\"datePublished\":\"2019-03-12T20:24:50+00:00\",\"dateModified\":\"2021-05-15T09:04:13+00:00\",\"author\":{\"@id\":\"https:\/\/shiny.agency\/blog\/#\/schema\/person\/7bacdca5ae363a98d96752ac6da9eb36\"},\"breadcrumb\":{\"@id\":\"https:\/\/shiny.agency\/blog\/three-business-lessons-learned-blood-drawn\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shiny.agency\/blog\/three-business-lessons-learned-blood-drawn\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shiny.agency\/blog\/three-business-lessons-learned-blood-drawn\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/shiny.agency\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Three business lessons I learned from having my blood drawn.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shiny.agency\/blog\/#website\",\"url\":\"https:\/\/shiny.agency\/blog\/\",\"name\":\"Shinyverse\",\"description\":\"Hire us for work that matters.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shiny.agency\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/shiny.agency\/blog\/#\/schema\/person\/7bacdca5ae363a98d96752ac6da9eb36\",\"name\":\"Katy Thorbahn\",\"url\":\"https:\/\/shiny.agency\/blog\/author\/kthorbahn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Three business lessons I learned from having my blood drawn. - Shinyverse","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shiny.agency\/blog\/three-business-lessons-learned-blood-drawn\/","og_locale":"en_US","og_type":"article","og_title":"Three business lessons I learned from having my blood drawn. - Shinyverse","og_description":"Like most (all?) people, I don\u2019t really enjoy having blood drawn. 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