{"id":2683,"date":"2023-02-20T14:29:04","date_gmt":"2023-02-20T14:29:04","guid":{"rendered":"https:\/\/shiny.agency\/blog\/?p=2683"},"modified":"2023-02-20T14:29:04","modified_gmt":"2023-02-20T14:29:04","slug":"help","status":"publish","type":"post","link":"https:\/\/shiny.agency\/blog\/help\/","title":{"rendered":"Help."},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

I\u2019ve been thinking a lot about the word \u2018help\u2019 these days. We recently delivered a strategy presentation to one of our financial services clients and the word probably came up hundreds of times. Literally.<\/p>\n\n\n\n

Financial services is a complicated business. No matter what part of the space your business plays in, help is literally the only thing your customers depend on you for. Your products are just the mechanism by which you deliver help. It\u2019s that simple.<\/p>\n\n\n\n

Retail banking? You\u2019re helping your customers store, access, and manage their money.<\/p>\n\n\n\n

Credit cards? You\u2019re helping your customers borrow to get the things they want or need.<\/p>\n\n\n\n

Mortgage? You\u2019re helping your customers with their most basic need for housing.<\/p>\n\n\n\n

Insurance? You\u2019re helping your customers protect the things they care about.<\/p>\n\n\n\n

And the thing is, financial services brands too often get in their own way trying to convey that \u2013 relying on features and promotions to tell the entire story, but not how the features help the customer. And since there\u2019s rarely a \u2018try before you buy\u2019 scenario in financial services, you have to show your customer how you can help \u2013 not what they\u2019ll get out of the product. You must tell them how you can help.<\/p>\n\n\n\n

The feature-set, the acquisition bonus, the ongoing rewards \u2013 those are all the icing. You\u2019re selling the cake. To be clear though, if I were choosing between a carrot cake with or without icing, I\u2019m getting the one with the icing. But the icing is only one part of the story. If I had a third choice of only getting icing, I\u2019m still getting the cake with the icing  (and now I want cake!)<\/p>\n\n\n\n

Of course, the truth is, \u2018help\u2019 transcends financial services.<\/p>\n\n\n\n

e-Bikes? You\u2019re helping your customers get out and do something they love.<\/p>\n\n\n\n

Guitar strings? You\u2019re helping your customers get more out of their instruments.<\/p>\n\n\n\n

Creative services agency? You\u2019re helping your clients create ripples in the marketplace<\/a>.<\/p>\n\n\n\n

Data, digital innovation, AI, and personalization are a super important part of that story too. When deployed properly, they are part of a fantastic toolkit that can help you drill down and show your customer on a deeply personal way how you can help them specifically. But at the end of the day, they are just tools. If you\u2019re not properly conveying how you can help your customers, your marketing is probably not working as hard as it should.<\/p>\n\n\n\n

Need help figuring all that out? I\u2019ll close this as I always do: Shiny can help. Let\u2019s meet up for a coffee (and carrot cake) to chat about it.<\/p>\n","protected":false},"excerpt":{"rendered":"

I\u2019ve been thinking a lot about the word \u2018help\u2019 these days. We recently delivered a strategy presentation to one of our financial services clients and the word probably came up hundreds of times. Literally. Financial services is a complicated business. No matter what part of the space your business plays in, help is literally the […]<\/p>\n","protected":false},"author":4,"featured_media":2684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[70,156,14,155],"class_list":["post-2683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-financial-services","tag-helpful","tag-marketing","tag-strategy"],"acf":[],"yoast_head":"\nHelp. - Shinyverse<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shiny.agency\/blog\/help\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Help. - Shinyverse\" \/>\n<meta property=\"og:description\" content=\"I\u2019ve been thinking a lot about the word \u2018help\u2019 these days. We recently delivered a strategy presentation to one of our financial services clients and the word probably came up hundreds of times. Literally. Financial services is a complicated business. No matter what part of the space your business plays in, help is literally the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shiny.agency\/blog\/help\/\" \/>\n<meta property=\"og:site_name\" content=\"Shinyverse\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-20T14:29:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shiny.agency\/blog\/wp-content\/uploads\/SHY_Help-Blog-Post_2048x1105.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1105\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joe Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Johnson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shiny.agency\/blog\/help\/\",\"url\":\"https:\/\/shiny.agency\/blog\/help\/\",\"name\":\"Help. - Shinyverse\",\"isPartOf\":{\"@id\":\"https:\/\/shiny.agency\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/shiny.agency\/blog\/help\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/shiny.agency\/blog\/help\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shiny.agency\/blog\/wp-content\/uploads\/SHY_Help-Blog-Post_2048x1105.jpg\",\"datePublished\":\"2023-02-20T14:29:04+00:00\",\"dateModified\":\"2023-02-20T14:29:04+00:00\",\"author\":{\"@id\":\"https:\/\/shiny.agency\/blog\/#\/schema\/person\/a8e3e57669eb39629c5e88ec4b4c514a\"},\"breadcrumb\":{\"@id\":\"https:\/\/shiny.agency\/blog\/help\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shiny.agency\/blog\/help\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shiny.agency\/blog\/help\/#primaryimage\",\"url\":\"https:\/\/shiny.agency\/blog\/wp-content\/uploads\/SHY_Help-Blog-Post_2048x1105.jpg\",\"contentUrl\":\"https:\/\/shiny.agency\/blog\/wp-content\/uploads\/SHY_Help-Blog-Post_2048x1105.jpg\",\"width\":2048,\"height\":1105},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shiny.agency\/blog\/help\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/shiny.agency\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Help.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shiny.agency\/blog\/#website\",\"url\":\"https:\/\/shiny.agency\/blog\/\",\"name\":\"Shinyverse\",\"description\":\"Hire us for work that matters.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shiny.agency\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/shiny.agency\/blog\/#\/schema\/person\/a8e3e57669eb39629c5e88ec4b4c514a\",\"name\":\"Joe Johnson\",\"url\":\"https:\/\/shiny.agency\/blog\/author\/jjohnson\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Help. - Shinyverse","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shiny.agency\/blog\/help\/","og_locale":"en_US","og_type":"article","og_title":"Help. - Shinyverse","og_description":"I\u2019ve been thinking a lot about the word \u2018help\u2019 these days. We recently delivered a strategy presentation to one of our financial services clients and the word probably came up hundreds of times. Literally. Financial services is a complicated business. No matter what part of the space your business plays in, help is literally the […]","og_url":"https:\/\/shiny.agency\/blog\/help\/","og_site_name":"Shinyverse","article_published_time":"2023-02-20T14:29:04+00:00","og_image":[{"width":2048,"height":1105,"url":"https:\/\/shiny.agency\/blog\/wp-content\/uploads\/SHY_Help-Blog-Post_2048x1105.jpg","type":"image\/jpeg"}],"author":"Joe Johnson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Joe Johnson","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/shiny.agency\/blog\/help\/","url":"https:\/\/shiny.agency\/blog\/help\/","name":"Help. - Shinyverse","isPartOf":{"@id":"https:\/\/shiny.agency\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/shiny.agency\/blog\/help\/#primaryimage"},"image":{"@id":"https:\/\/shiny.agency\/blog\/help\/#primaryimage"},"thumbnailUrl":"https:\/\/shiny.agency\/blog\/wp-content\/uploads\/SHY_Help-Blog-Post_2048x1105.jpg","datePublished":"2023-02-20T14:29:04+00:00","dateModified":"2023-02-20T14:29:04+00:00","author":{"@id":"https:\/\/shiny.agency\/blog\/#\/schema\/person\/a8e3e57669eb39629c5e88ec4b4c514a"},"breadcrumb":{"@id":"https:\/\/shiny.agency\/blog\/help\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shiny.agency\/blog\/help\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shiny.agency\/blog\/help\/#primaryimage","url":"https:\/\/shiny.agency\/blog\/wp-content\/uploads\/SHY_Help-Blog-Post_2048x1105.jpg","contentUrl":"https:\/\/shiny.agency\/blog\/wp-content\/uploads\/SHY_Help-Blog-Post_2048x1105.jpg","width":2048,"height":1105},{"@type":"BreadcrumbList","@id":"https:\/\/shiny.agency\/blog\/help\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shiny.agency\/blog\/"},{"@type":"ListItem","position":2,"name":"Help."}]},{"@type":"WebSite","@id":"https:\/\/shiny.agency\/blog\/#website","url":"https:\/\/shiny.agency\/blog\/","name":"Shinyverse","description":"Hire us for work that matters.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shiny.agency\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/shiny.agency\/blog\/#\/schema\/person\/a8e3e57669eb39629c5e88ec4b4c514a","name":"Joe Johnson","url":"https:\/\/shiny.agency\/blog\/author\/jjohnson\/"}]}},"_links":{"self":[{"href":"https:\/\/shiny.agency\/blog\/wp-json\/wp\/v2\/posts\/2683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shiny.agency\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shiny.agency\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shiny.agency\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/shiny.agency\/blog\/wp-json\/wp\/v2\/comments?post=2683"}],"version-history":[{"count":3,"href":"https:\/\/shiny.agency\/blog\/wp-json\/wp\/v2\/posts\/2683\/revisions"}],"predecessor-version":[{"id":2687,"href":"https:\/\/shiny.agency\/blog\/wp-json\/wp\/v2\/posts\/2683\/revisions\/2687"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shiny.agency\/blog\/wp-json\/wp\/v2\/media\/2684"}],"wp:attachment":[{"href":"https:\/\/shiny.agency\/blog\/wp-json\/wp\/v2\/media?parent=2683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shiny.agency\/blog\/wp-json\/wp\/v2\/categories?post=2683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shiny.agency\/blog\/wp-json\/wp\/v2\/tags?post=2683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}