{"id":2937,"date":"2025-05-07T15:35:28","date_gmt":"2025-05-07T15:35:28","guid":{"rendered":"https:\/\/shiny.agency\/blog\/?p=2937"},"modified":"2025-05-07T15:35:56","modified_gmt":"2025-05-07T15:35:56","slug":"what-financial-brands-can-learn-from-brands-like-netflix-and-amazon","status":"publish","type":"post","link":"https:\/\/shiny.agency\/blog\/what-financial-brands-can-learn-from-brands-like-netflix-and-amazon\/","title":{"rendered":"What Financial Brands Can Learn From Brands Like Netflix and Amazon"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/shiny.agency\/blog\/wp-content\/uploads\/MAY-7-1-1024x576.jpg\" alt=\"\" class=\"wp-image-2939\"\/><\/figure>\n\n\n\n<p>Here\u2019s the trap: you benchmark your digital experience against other banks as a best practice, right?&nbsp;That might tell you what your peers are doing. But it won\u2019t tell you what your customers expect.<\/p>\n\n\n\n<p>They\u2019re not spending all day comparing bank apps. They\u2019re living in the worlds of brands like Amazon, Netflix, Spotify, YouTube\u2014brands that have redefined what intuitive, seamless, helpful experiences feel like. That\u2019s your competition\u2014just as much as the bank down the street.<\/p>\n\n\n\n<p>That\u2019s why we use digital expectation research to ruthlessly challenge our Clients\u2019 assumptions about what their customers want.&nbsp;It helps financial brands:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>See how real customers interact with non-financial platforms<\/li>\n\n\n\n<li>Identify which expectations are transferable to banking<\/li>\n\n\n\n<li>Find opportunities to stand out by adapting\u2014not copying<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s what we\u2019ve learned:<\/p>\n\n\n\n<p><strong>Digital friction isn\u2019t always about speed. It\u2019s about clarity.<\/strong><br>Our 2024 <em>Finsights<\/em> study [add link]of financial attitudes in the US showed that <strong>28% of people who don\u2019t use online banking simply say they don\u2019t need it<\/strong>. That\u2019s not a usability issue. That\u2019s a relevance issue.<\/p>\n\n\n\n<p>When we study how people use apps like Amazon or YouTube, we\u2019re not just looking at buttons and screens. We\u2019re looking at the mental model and dig into how these platforms structure decisions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How much context is presented before asking users to act?<\/li>\n\n\n\n<li>How do they streamline choice without making users feel boxed in?<\/li>\n\n\n\n<li>What design patterns give people a sense of control rather than confusion?<\/li>\n<\/ul>\n\n\n\n<p>That insight reshapes how we think about banking flows. Because you can optimize for speed all day\u2014but if people don\u2019t trust what\u2019s happening on screen, they won\u2019t convert.<\/p>\n\n\n\n<p><strong>Digital expectation research lets you break out of the financial services echo chamber.<\/strong><br>It challenges the idea that everything has to look and feel &#8220;banky.&#8221;<\/p>\n\n\n\n<p>And that\u2019s a good thing. Because in a category where products feel the same, UX is one of the last places you can still create true differentiation.<\/p>\n\n\n\n<p>It also gets you out of thinking that if you can just be a bit better than the bank down the street you\u2019ve done your job. Ultimately that\u2019s not your only competition in the digital space\u2026 it\u2019s delivering on the expectations people have for what a best-in-class digital experience feels like which means your competition is more YouTube than YourCurrentBank.<\/p>\n\n\n\n<p>Want to create a digital experience that feels intuitive\u2014not just compliant? Digital expectation research helps you look beyond the usual suspects to really know what your customers expect from you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s the trap: you benchmark your digital experience against other banks as a best practice, right?&nbsp;That might tell you what your peers are doing. But it won\u2019t tell you what your customers expect. They\u2019re not spending all day comparing bank apps. They\u2019re living in the worlds of brands like Amazon, Netflix, Spotify, YouTube\u2014brands that have [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Financial Brands Can Learn From Brands Like Netflix and Amazon - Shinyverse<\/title>\n<meta name=\"description\" content=\"Your customers\u2019 expectations aren\u2019t set by other banks. They\u2019re set by Amazon, Netflix, and Spotify. Learn how digital expectation research helps financial brands rethink UX.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shiny.agency\/blog\/what-financial-brands-can-learn-from-brands-like-netflix-and-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Financial Brands Can Learn From Brands Like Netflix and Amazon - Shinyverse\" \/>\n<meta property=\"og:description\" content=\"Your customers\u2019 expectations aren\u2019t set by other banks. They\u2019re set by Amazon, Netflix, and Spotify. Learn how digital expectation research helps financial brands rethink UX.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shiny.agency\/blog\/what-financial-brands-can-learn-from-brands-like-netflix-and-amazon\/\" \/>\n<meta property=\"og:site_name\" content=\"Shinyverse\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-07T15:35:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-07T15:35:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shiny.agency\/blog\/wp-content\/uploads\/MAY-7-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joe Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Johnson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shiny.agency\/blog\/what-financial-brands-can-learn-from-brands-like-netflix-and-amazon\/\",\"url\":\"https:\/\/shiny.agency\/blog\/what-financial-brands-can-learn-from-brands-like-netflix-and-amazon\/\",\"name\":\"What Financial Brands Can Learn From Brands Like Netflix and Amazon - Shinyverse\",\"isPartOf\":{\"@id\":\"https:\/\/shiny.agency\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/shiny.agency\/blog\/what-financial-brands-can-learn-from-brands-like-netflix-and-amazon\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/shiny.agency\/blog\/what-financial-brands-can-learn-from-brands-like-netflix-and-amazon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shiny.agency\/blog\/wp-content\/uploads\/MAY-7-scaled.jpg\",\"datePublished\":\"2025-05-07T15:35:28+00:00\",\"dateModified\":\"2025-05-07T15:35:56+00:00\",\"author\":{\"@id\":\"https:\/\/shiny.agency\/blog\/#\/schema\/person\/a8e3e57669eb39629c5e88ec4b4c514a\"},\"description\":\"Your customers\u2019 expectations aren\u2019t set by other banks. 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