{"id":3158,"date":"2026-06-10T13:45:25","date_gmt":"2026-06-10T13:45:25","guid":{"rendered":"https:\/\/shiny.agency\/blog\/?p=3158"},"modified":"2026-06-10T13:45:25","modified_gmt":"2026-06-10T13:45:25","slug":"robots-need-to-feel-trust-too","status":"publish","type":"post","link":"https:\/\/shiny.agency\/blog\/robots-need-to-feel-trust-too\/","title":{"rendered":"Robots need to feel trust too"},"content":{"rendered":"\n
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I recently attended the Agency Management Institute<\/a>\u2019s Build a Better Agency Summit. (It was great, btw.) Liza Adams<\/a> who is the Founder, AI Advisor &GTM Strategist of GrowthPath Partners delivered one of the keynotes. She said something that got my wheels spinning, \u201cDecisions are being made when a human is not in the room.\u201d<\/p>\n\n\n\n

She was of course referring to our increasing use of AI to make recommendations, and increasingly, actual purchase decisions. This happens when we ask for recommendations or a \u201clist of the best x\u201d. We\u2019re relying on its knowledge to help inform our decisions. The reality of course is that those decisions are based on what others, including other bots and real people, are saying about our products and services. It\u2019s based on brand websites, ratings, reviews, Reddit threads, Glassdoor, random social posts, blogs, and all down the line. As Liza said, all<\/em> available information is now being used to make a decision simply because AI is really good and finding and digesting huge amounts of information. Before now people would likely find some<\/em> of the content and review it, but a lot was not used in every decision flow.<\/p>\n\n\n\n

And here\u2019s the interesting thing: the bots are taking all those inputs and sifting through them to try and give us the most trustworthy recommendation possible based on observable patterns. Which brings us full circle to our core belief: in financial services where trust is absolutely necessary for someone to confidently choose a product, the path to earning that trust is by being ruthlessly helpful.<\/strong><\/p>\n\n\n\n

So what does being ruthlessly helpful look like if decisions are being made, as Liza says, when there\u2019s not a human in the room?<\/p>\n\n\n\n

We believe it still looks a lot like what is needed when humans are<\/strong> in the room. Things like:<\/p>\n\n\n\n