Sallie Mae Smart Option Student Loans - A brand that makes the grade

Sallie Mae - Smart Option Student Loans

A Brand That Makes the Grade


How do you take a wealth of confusing materials and streamline them into one seamless consumer touch point?


A complete repositioning of loan products and corresponding touch points.

Finding the right student loan is a confusing process. With a new product launch, Sallie Mae had the opportunity to change that. So they asked us to create a brand that would make student loans easier to understand and more inspiring for borrowers. Our solution included icons, straightforward messaging and empowering imagery. Not only did our new brand and integrated campaign bring simplicity to a complex subject, but remarkable results as well, including a much stronger performance in direct response.

Services provided

  • Brand Design and Identity
  • Brand Strategy
  • Content Creation
  • Direct Marketing
  • eCRM
  • Experiential
  • Integrated Campaign Development
  • Product Positioning and Messaging
Deliverables: B2B ads, brochures, direct mail, display creative, emails, landing pages, logo and iconography development, sell sheets
Sallie Mae Smart Option Student Loans - A brand that makes the grade
Connect with us today to find out how to create better product positioning.