Throughlines Archives - Shinyverse

INSIGHTS AND ANALYSIS FROM
THE SHINY AUDIENCE LAB

Getting and keeping customers in today’s competitive landscape takes more than a good introductory offer. Financial brands that hope to win at every stage of the customer journey must understand and cater to a diversity of consumer needs, desires, and motivations.

As a strategic creative agency advising financial brands in a highly commoditized market, we wondered: Who are today’s financial consumers? What challenges do they face? What factors influence their decision-making? How can brands speak to them?

We are happy to share our findings with you.

Get the full report

Finsights, our study of financial attitudes in the U.S., reveals surprising new information about the dynamics shaping the relationship between today’s consumers and the financial institutions that serve them.


Access Finsights for a better understanding of:

  • The state of trust within the U.S. financial services sector
  • How consumer sentiment varies between different demographics and attitudinal segments
  • Where today’s consumers are getting their most trusted financial advice
  • And much more

By downloading the report, you’ll also be added to our email list, giving you first access to future research and perspectives from Shiny. (We hate spam, too. At most, you’ll receive one email per month from us.) You can unsubscribe at any time.

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    The (Real) State of Financial Trust

    by Joe Johnson

    We’ve all heard the news. Over the past few decades, consumer trust in the financial services sector has been shaken by a constellation of factors, including economic shocks, political upheaval, poor business practices, wage stagnation, and rapid technological change.

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    Download the full report

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