Launching a student loan brand
that breaks through
When College Ave Student Loans launched a disruptive brand focused on bringing flexibility and transparency to the marketplace, they turned to Shiny to bring it to life. Shiny built digital experiences and messaging focused on bringing simplicity and transparency to the complexities of student loans.
case study- UX/iA
- Content
- Design
- Messaging
- Brand positioning
- Coding
- Application dev
The team at Shiny played an integral role in defining our brand, including our color palette and voice, as well as multiple iterations of digital assets. I appreciate their approach to design and eye toward quantitative validation. They’re completely invested in creating experiences and materials that not only look beautiful, but also drive results.
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