Breaking through
a cluttered category

The auto insurance category is a cluttered space and highly competitive. Metromile was a newer brand and wanted us to help them find a way to stand out against entrenched well-known brands. To solve for that, we created bold, fresh creative that stood out from the pack and focused on driving its core value proposition rather than the same savings message all other providers use. The results were so overwhelming the call center couldn’t keep up.

case study