Migrating customers
to a new product

When Barclaycard purchased a credit card portfolio from a competitor, it had to transition those customers from one card to another. No simple task especially since the card details and benefits were changing. To solve for that we created a highly personalized campaign that significantly outperformed expectations and ensured that Barclaycard’s investment paid off.

case study
  • Messaging
  • UX
  • Content
  • Digital design
  • PURLs
  • Direct mail
  • Collateral
  • Development
  • Video

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