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Shinyverse

I received a credit card offer and you'll never guess what happened next.

A couple years ago, I made a few big-ticket purchases and decided to finance them on a 0% interest credit card offer in order to pay them off over time. Once the balance was paid and the no-interest offer was over, the card went to the dreaded back of wallet position. It had served its …

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The skyline isn’t the only thing changing in Wilmington.

A couple years ago, I made a few big-ticket purchases and decided to finance them on a 0% interest credit card offer in order to pay them off over time. Once the balance was paid and the no-interest offer was over, the card went to the dreaded back of wallet position. It had served its …

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It’s Got to Work the First Time

As an Airbnb/friend’s couch kinda guy, I don’t often stay in hotels, but I did a couple weeks ago for an extended weekend. On the drive there, I pulled up the hotel app (I was a passenger). It greeted me with, “Today’s the day!” I’m already impressed. The app knows why I’m there and follows …

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#JointheConversation

As an Airbnb/friend’s couch kinda guy, I don’t often stay in hotels, but I did a couple weeks ago for an extended weekend. On the drive there, I pulled up the hotel app (I was a passenger). It greeted me with, “Today’s the day!” I’m already impressed. The app knows why I’m there and follows …

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Saved by the voice.

The other day I was in the backyard planting window boxes while my boyfriend was off having lunch with one of his daughters. I went inside and on my way back out, accidentally kicked the backdoor closed, heard a sickening “click,” and suddenly found myself locked out. I checked the front door – locked too. …

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Tweets, memes, and roasts: how to succeed on Twitter as a brand.

The other day I was in the backyard planting window boxes while my boyfriend was off having lunch with one of his daughters. I went inside and on my way back out, accidentally kicked the backdoor closed, heard a sickening “click,” and suddenly found myself locked out. I checked the front door – locked too. …

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Radical simplicity.

Marketing is very complicated right now. Brands vie for our attention at every turn, in every medium. The devices we carry around or strap on our wrist are a continuous cacophony of alerts and reminders of things we should be doing, or reading, or tracking. At Shiny we talk about how this has created “the …

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Dear smartphone (aka daydream killer),

Marketing is very complicated right now. Brands vie for our attention at every turn, in every medium. The devices we carry around or strap on our wrist are a continuous cacophony of alerts and reminders of things we should be doing, or reading, or tracking. At Shiny we talk about how this has created “the …

Read more

The skyline isn’t the only thing changing in Wilmington.

When I was asked to write this piece and give my perspective on the regional business environment I was immediately whisked back to an evening in the early Fall of 2014. My future business partners and I were eating burritos from El Diablo and having an important conversation that boiled down to “Are we really …

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#JointheConversation

I’ll admit to being a bit of a newcomer to the world of marketing.  I officially hit the one-year mark of working in the industry in July. But I am not a newcomer to the world of technology and social media. Technology and social media have dominated our world, especially in the marketing industry, for …

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Tweets, memes, and roasts: how to succeed on Twitter as a brand.

There is nothing better than seeing a brand post in your feed that doesn’t feel like it’s trying to sell to you. One that is witty, timely, and topical. And conversely, there’s nothing worse than one that tries to do all of that… and fails. The best place to observe this is Twitter. Since most …

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Dear smartphone (aka daydream killer),

You’re robbing me of my brain’s downtime. Next in line for my car to come out of the carwash. Minutes into being a passenger. One minute after being in the line at the post office. Seconds into waiting for a red light. Instantly when a commercial comes on. And countless nights lying in bed. These …

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