Tweets, memes, and roasts: how to succeed on Twitter as a brand.
There is nothing better than seeing a brand post in your feed that doesn’t feel like it’s trying to sell to you. One that is witty, timely, and topical. And conversely, there’s nothing worse than one that tries to do all of that… and fails. The best place to observe this is Twitter. Since most …
Radical simplicity.
Marketing is very complicated right now. Brands vie for our attention at every turn, in every medium. The devices we carry around or strap on our wrist are a continuous cacophony of alerts and reminders of things we should be doing, or reading, or tracking. At Shiny we talk about how this has created “the …
Dear smartphone (aka daydream killer),
You’re robbing me of my brain’s downtime. Next in line for my car to come out of the carwash. Minutes into being a passenger. One minute after being in the line at the post office. Seconds into waiting for a red light. Instantly when a commercial comes on. And countless nights lying in bed. These …
Radical simplicity.
Marketing is very complicated right now. Brands vie for our attention at every turn, in every medium. The devices we carry around or strap on our wrist are a continuous cacophony of alerts and reminders of things we should be doing, or reading, or tracking. At Shiny we talk about how this has created “the …
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